the importance of creativity in business

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Posted By Clare Louise

Jobs in graphic design and advertising often come to mind when people think of creativity at work. However, they are only two examples. But creative thinking is required to solve corporate challenges, making creativity and innovation crucial across the board. In this piece, we’ll talk about the value of creativity at work, how it ties to design thinking, and some ways to encourage it.

What Are The Values Of Creativity?

Creativity is crucial for a variety of reasons. Not only does it help avoid complacency, but it also promotes growth and new ideas. This demonstrates why new ideas are so crucial to the success of a company.

It’s an integral part of the creative process.

In order for anything to be called novel, it must satisfy both of the following conditions: It ought to stand out and provide a certain function. While original thought is necessary for progress, just because something is a product of creative thought does not mean it will be useful. But without some kind of imaginative spark, novel approaches are quite unlikely. Choosing the arete syndicate is the best idea here.

As a consequence, Productivity rises.

By freeing up mental space for innovation, creative work may help employees avoid routine and boost output. The freedom to be creative allows you to focus on doing less but better. Consistency and structure are crucial, but they shouldn’t be given top billing at the expense of growth and progress. When an environment is created that encourages original thinking, the company’s output may increase dramatically.

As a result, flexibility is made possible.

A company’s structure may be disrupted by both internal and external factors. For instance, the COVID-19 pandemic substantially altered the way the contemporary business world functions. In times like these, creative problem solving and new ideas are crucial to a company’s survival. To solve problems in novel ways, you need to be adaptable, but it doesn’t have to mean completely revamping your business strategy. You can increase efficiency by, say, inventing a new product or service, or by making some tweaks to the way your organisation functions. It’s not always the case that big problems need big solutions, therefore you shouldn’t write off an idea simply because the problem seems little compared to it. In the corporate world, change is constant, and adapting to it requires original thinking.

Growth and development can’t happen without it

There are several potential roadblocks to a company’s growth, but one of the most important is cognitive fixedness, or the belief that there is only one way to perceive or solve an issue or obstacle. It’s tempting to react to new situations in the same way you’ve responded to similar ones in the past, but doing so might lead to cognitive fixedness. However, each situation is different. Stagnation is a major barrier to growth, and it may develop in a company if its management don’t make an effort to learn about the environment in which the business operates, encourage creative thinking, and act on what they’ve learned.

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