What to Post on Your Laundromat’s Social Media Pages
Social media is booming, with the majority of people having at least one social media account. Because of that, it’s crucial to have established a social media page for your laundromat to connect with current and potential customers, as well as to promote business. Platforms like Facebook, Instagram, Twitter, and TikTok offer many opportunities to share photos, videos, and information about any new services, events, and promos you have to offer. You can even use it to respond to customer inquiries, feedback, and complaints. All these are part of a good laundromat digital marketing strategy to further grow your business.
But what exactly should you be posting on social media to get the results you want? Here are the things agencies like spynr.com have to recommend.
Share Updates on Your Laundromat
This means posting media on information related to your laundromat, any announcements in changes of store hours for holidays, upcoming events, specials, and the like. Doing this will allow your customers to keep updated about what’s happening at your laundromat, which then helps you build trust and relationships within your community. And we all know how important customer loyalty is to business growth!
Respond to Customer Inquiries
Customer feedback especially complaints, must be addressed as soon as possible, with social media being an excellent platform to do so. When you respond to customer inquiries and complaints quickly, you will show customers how much you care for them and their experience at your laundromat. When dealing with customer complaints, we recommend leading with empathy, and understanding why they feel the way they do before responding.
Run Promotions and Contests
Contests and promotions are an excellent way to generate more interest in your laundromat, getting people through your door. They will also encourage people to interact with your social media posts, which will then increase your online visibility. Besides that, implementing and posting promos can foster loyalty with your current customers.
Share Positive Customer Reviews
Customer reviews are powerful things you can share to build trust with potential customers. When you are looking for ways to promote your business through social media, you’ll want to encourage people to share positive reviews that you can share. Since people decide where to take their business after reading genuine reviews, you’ll want to post the good things current customers have to say about your laundromat. Of course, you can only receive great feedback when you provide great services, so make sure you also focus on providing an excellent customer experience when people walk through your doors.
Connect with Other Businesses
Connecting with other businesses in the community is a great way to generate referrals and promote partnerships. You can get your business in front of people who may not have known about your laundromat yet. Do this by joining local groups and posting not only on your pages but said groups to let them know you’re open for business.
Wrapping It Up
Don’t wait any longer and begin planning what to post on your laundromat’s social media pages today!